Maven Pregnancy & Postpartum Program

Maven Maternity Program


On-demand virtual support and personalized coaching for your parenthood journey

Video chat or message with any of Maven’s maternity coaches anytime, anywhere. Your membership to Maven’s Maternity Program is included as part of your Western Health Advantage Basic health plan*. It has no additional cost** to you and your covered partner. Read more about this new program.

“It makes being a parent to a newborn during a global pandemic significantly less stressful and I feel immensely supported.” — Maven Member 

Activate Maven Membership


How it works

Sign up
Download the Maven app to your mobile phone, tablet or laptop to get unlimited on-demand virtual support. Your Care Advocate is here to answer questions and help you get the most out of Maven. 

Find a practitioner
Unlimited coaching and education appointments and messaging with Maven OB-GYNs, mental health specialists, prenatal nutritionists, lactation consultants, career coaches, and many others.

Get care 24/7
Trustworthy content tailored to you on topics like prenatal health, postpartum depression, and returning to work with confidence, and empowering virtual classes led by Maven practitioners.


Get virtual support, content, and community

Maven provides comprehensive support through pregnancy, postpartum, and potential miscarriage. 

“Maven takes care of my entire holistic body and mind, and I love that.” 
— New mom Maria on getting access to Maven

*Maven not available to CalPERS members on WHA’s Medicare Advantage plan
**Coverage for WHA services depends on eligibility at the time of the service. 

Frequently asked questions about the Maven Maternity Program


How does Maven work with my health plan? 

Call WHA Member Services at 888.WHA.PERS (888.942.7377) or 888.877.5378 TDD/TTY, Monday through Sunday (excluding holidays), 7 a.m. to 8 p.m. to verify your eligibility for Maven. 

How much does Maven cost? 

If you are eligible for Maven, you and your partner can use all services and resources at no additional cost. No out-of-pocket costs or copayments. 

How do I qualify for Maven? 

If you are currently pregnant, up until 3 months postpartum, or have recently experienced a pregnancy loss within the last 12 months, you are eligible to sign up for Maven.

What types of specialists can I connect with through Maven? 

You can use Maven to book unlimited coaching and educational virtual appointments with providers across more than 30 specialties, including OB-GYNs, mental health specialists, lactation consultants, doulas, and more. 

What if I already have an in-person OB-GYN? 

You should continue to see your in-person provider. Maven provides additional support to your care as our providers include a range of specialists you might not have access to—from midwives and doulas to diabetes coaches. Your Maven Care Advocate can also help you find in-person, in-network providers, if needed. 

How does Maven support partners? 

Partners can sign up with their own account and benefit from the same provider appointments, articles, videos, and virtual classes. Those enrolled in the Maven program also receive content that’s specific to the partner experience. 

Do Maven’s providers speak languages other than English? 

Providers on Maven speak over 35 different languages, including Spanish, Mandarin, Hindi, French, German, Hebrew and many others. In addition, Maven offers simultaneous translation similar to what you might experience in a hospital or clinic if you didn’t speak the same language as the provider. Your Maven Care Advocate can help you navigate to the best providers to fit your needs. 

How do I and/or my partner sign up? 

Enrollment occurs digitally using a computer or mobile device. Start by activating your Maven membership.

Have a question we didn’t cover? For more information about Maven, email Maven’s Care Team.


Activate Maven Membership